Indoor whale rodeo?

In my odd and varied web perusings, I recently came across this bit of ocean love being hosted at Selfridges in London (thanks notcot.!).  Project Ocean connects with a growing awareness of the issues surrounding ocean fishing practices and the questions about its future. The project uses images, smart-phone applications, activities and aquariums of sea life from the Zoological Society (including some corals confiscated by British Customs!) to encourage discussions about fish, fishing, food and sustainability. Part of this is a (kind of lame) ‘whale rodeo’, which seems cute in theory but in practice…

(How embarrassed does that dude look!)

Living in a major city, it can difficult to relate to some of these issues in an everyday sense, in the ways that we can so easily when we live on the coast. For those of us lucky enough to live ocean-side, our coastal lives, bodies, knowledges, experiences, relationships and understandings can make oceanic realities more personal and pressing.

Metropolitan and urban installations (although somewhat odd and problematic in a store like this one) are increasingly important curatorial projects in creating personal and community connections to national and global environmental issues. By working with multiple organisations like the Zoological Society of London and the Marine Conservation Society, spaces of mass-consumption like Selfridges can use their power for some good, rather than just for profit. Like I mentioned, this seems icky and problematic, but I am always a big fan of doing something as opposed to nothing!